Posted By: Mindbenders Media
We sure hope you had your tissues handy yesterday for the big game. The biggest trend we saw this year for Super Bowl commercials? Hitting the heartstrings of 100+ million viewers worldwide!
From Nissan’s #WithDad to McDonald’s Pay With Lovin’, there were plenty of commercials that got our eyes watering. As always, some brands stood out for their controversial or striking messages (we’re looking at you, Nationwide), while other brands glowed with creativity. With 30-second spots this year costing upwards of $4.5 million, today there are a few brands wondering whether or not it was a BIG waste of money, while others had messages worth their weight in gold.
In no particular order, here are our top five Super Bowl ads for 2015:
1) Budweiser – Lost Dog: You knew it was coming, and once again Budweiser hit it out of the park. Following a similar theme as the previous two years, this spot stole the hearts of many. With an adorable golden retriever puppy, Budweiser’s iconic Clydesdales, and a beautiful rendition of I’m Gonna Be (500 Miles), all dog owners surely gave man’s best friend a hearty hug after watching this spot.
2) Always – #LikeAGirl: This spot can easily be summed up in three words: “Rewrite the Rules”. In addition to having those words spread across our television screens, the brand hit viewers with brutally honest testimonials by pinpointing gender stereotypes of what it means to do something “like a girl”. In looking at the countless cyberbullying stories that come out on a daily basis, this ad hopefully taught a powerful lesson to viewers everywhere.
3) NO MORE: This is frankly one of the most powerful Super Bowl ads we’ve seen in a long, long time. After having the NFL start the season with a number of negative, high profile off-the-field issues, it was great to see this ad in the rotation. This spot hit the heart of an important topic in not only the National Football League, but in American society: domestic violence and sexual assault. Just as the previous spot did, this ad hopefully taught a lesson to all families and children watching yesterday evening.
4) Snickers – The Brady Bunch: Switching gears to a different side of Super Bowl ads, Snickers continued with their “You’re not you when you’re hungry” campaign and excelled, as always. With recognizable superstars like Danny Trejo and Steve Buscemi playing hungry Marcia and Jan Brady, the brand once again connected with viewers through laughter (not to mention making them crave a Snickersbar!)
5) FIAT – Official 2015 FIAT 500X: In introducing a vehicle that is “bigger, more powerful, and ready for action”, FIAT perfectly illustrated the um, growth (for a lack of a better word), of the new 2015 FIAT 500X Crossover. Who would have thought that this tiny car brand just needed a boost from the infamous little blue pill?
And our honorable mention this year definitely goes to mophie’s All-Powerless commercial. For all of us here at the office that live, work, and play on our smartphone’s 24-hours a day, 7-days a week, this spot was all too familiar. When one of our beloved iPhones or precious Androids is running low of battery, we feel completely and utterly helpless, and we certainly aren’t the only ones. We bet that the mophie will see a good spike in sales on next month’s sales report.
Overall, this year was a good mixture of ads from a variety of brands. While there were some obvious winners and losers, brand managers have to be thankful that none of them are Pete Carroll this morning…