Traditional Media Advertising In A Digital World: Anything But Traditional
The average American consumes almost 60 hours of content each week across TV, Radio, Online, and Mobile. Over 49 of those hours are spent with TV or radio.”
– Nielsen, 2013
If you wish to sustain your business on word of mouth advertising (who wouldn’t?!), we recommend you start by using your own mouth first. Be Loud. Be Clear. Be Shamefully Persistent. Properly utilizing traditional mass media and all its trappings to drive awareness and shape the conversation has worked for centuries and it will continue to work for many more. Believe it or not, people successfully sold products and services before Google and Facebook. Traditional media is trusted thanks to time, massive thanks to its mediums, and adaptive thanks to demand.
Mindbenders Media (in conjunction with Mindspike Design) has over a decade of experience planning, negotiating, buying and managing traditional media campaigns that are anything but traditional while working with every media outlet in town from radio to TV, from outdoor billboards to magazines and the like. The question really isn’t whether or not you should consider offline media as part of your overall business strategy- it’s how will you use offline media to engage the most interested consumers online?
- Advertising Planning / Buying
- Print Advertising Campaigns
- Radio Advertising Campaigns
- TV & Video Production
- Billboard Campaigns
- Search Engine Optimization