Yo Mama! Goodness

March 5, 2014

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Posted By: Mindbenders Media
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  • Business: Yo Mama! Frozen Yogurt
  • Campaign: Rock Star Club
  • Campaign Duration: 4 weeks
  • yomamagoodness.com

 

Challenge: Build a program that would translate their loyal social following (built with the help of Mindspike Design and Mindbenders Media) into incremental sales opportunities.

Solution: Introduce a successful in-store loyalty program, dubbed Mama’s “Rock Star Club” during the 45th Anniversary of Summerfest. Fans were encouraged to bring their Summerfest ticket stub to Yo Mama! in exchange for a discount on their froyo. In order to receive additional rewards and discounts, customers were also encouraged in-store and online to register for the loyalty program.

Results: To this day, fans continue to enroll in Yo Mama’s Rock Star Club and it continues to separate Yo Mama! from other froyo shops.

  •   Total Reach exceeded 100,000 on Facebook
  •   Over 18,000 registered club fans
  •   10% increase in Facebook Page Likes
  •   16% increase in Twitter Followers

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