Stubby’s Gastropub

March 5, 2014


Posted By: Mindbenders Media
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  • Business: Stubby’s Gastrogrub & Beer Bar
  • Rebrand Launch: Local Strong
  • Campaign Duration: 12 Weeks


Challenge: Basking in the glow of a successful sophomore year, Stubby’s felt it was time to reintroduce their brand with a fresh look and feel inside and out.

Solution: In a bold move, we renamed the restaurant from Stubby’s Pub & Grub to Stubby’s Gastrogrub & Beer Bar, which better represented their fare and service. Gone were the images of chubby beer slingers and greasy finger foods. Stubby’s became known for its unparalleled selection of craft beers on tap and bistro quality bar food, a first for the Milwaukee market.

Results: We brought the Heavy! Stubby’s Gastrogrub & Beer Bar’s Facebook and Twitter fans responded positively to the rebrand. Through PR efforts surrounding the rebrand, Stubby’s also received multiple mentions on local news stations such as Fox6 Milwaukee and mass-circulation magazines including M Magazine.

  •   33% increase in Facebook page Likes
  •   70% increase in Twitter Followers
  •   Average Daily Page reach was up 90%
  •   Made ½ million impressions with traditional/outdoor media.


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