Metro Eye

March 5, 2014

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Posted By: Mindbenders Media
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  • Business: Metro Eye
  • Campaign: You Stay Classy, Milwaukee!
  • Campaign Duration: 4 weeks
  • metroeye.biz

 

Challenge: Metro Eye wanted to attract more college students and young professionals to their annual Fall Trunk Show. Trunk Shows premier the most up-and-coming styles in designer eyewear.

Solution: What’s more recognizable to a hip twenty-something than Ron Burgundy from Anchorman? Nothing! We designed vintage flair graphics that gave a nod to the extremely popular film and used “You Stay Classy, Milwaukee” as the tagline. The campaign encouraged Metro Eye’s target customers to “LIKE” their Facebook page for a shot at winning FREE designer frames and a $300 VISA gift card.

Results: “You Stay Classy, Milwaukee” generated the best results in Metro Eye’s social media history and got young adults talking about the eyewear boutique on and offline.

  •   60% increase in Facebook page Likes
  •   Voted Milwaukee’s Best Eye Doctor 2013
  •  1 very happy, stylish fan with a prize valued at over $800
  •   E-Newsletter Open & Click Rate 50% above industry average

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Mindbenders Media 320 East Buffalo St. Suite 606 Milwaukee, WI 53202 414-765-2344 Google+